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About Us
The spirit of the Journey
HIRSCH is a spirit for a new generation of enthusiasts: the curator-explorers who mark quality moments with quality whiskey — and not the other way around. It’s for those who believe there’s an art to finding the hidden gems, and who, like our founder A. H. Hirsch, are empowered to find their own way — of reaching the summit, of enjoying a glass. Because, while whiskey-making has always been a craft, HIRSCH seeks to push into a new direction: the craft of exploration.